This Privacy Policy describes how FareBack , accessible at https://www.fareback.in , collects, uses, shares, and protects the personal information of users ("you," "your," or "User") who access or use our Website and related services (collectively, the "Services").
This Privacy Policy is published in compliance with:
Section 43A of the Information Technology Act, 2000
Rule 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
General Data Protection Regulation (GDPR) where applicable
The Digital Personal Data Protection Act, 2023 (India)
By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Services.
# 1. INFORMATION WE COLLECT
1.1 Personal Information You Provide to Us:
When you register, use our Services, or communicate with us, we may collect the following information:
a) Identity Information:
Full name
b) Contact Information:
Email address
c) Financial Information:
UPI ID (for cashback payments)
PAN card number (for payments exceeding Rs. 5,000 or as required by applicable tax laws)
Transaction history on our Platform
d) Account Credentials:
Authentication tokens
1.2 Information Collected Automatically:
When you access our Services, we automatically collect:
a) Device Information:
Screen resolution
Browser type and version
Language preferences
b) Usage Information:
Pages visited on our Platform
Time spent on each page
Click patterns and navigation paths
Features used
Search queries on our Platform
Referring URLs
Exit pages
c) Location Information:
IP address
d) Cookies and Tracking Technologies:
Session cookies
Persistent cookies
Web beacons / pixel tags
Local storage (HTML5)
Tracking pixels from affiliate networks
Third-party analytics cookies
1.3 Information from Third Parties:
We may receive information about you from:
a) Affiliate Networks and Partner Stores:
Purchase confirmation data
Order value and product categories
Commission and cashback tracking data
Transaction status (confirmed/pending/cancelled)
Return and refund information
b) Social Media Platforms:
If you log in through Google, Facebook, or other social accounts, we receive your name and email
Social media profile information (public)
c) Payment Processors:
Transaction status
Payment confirmation
Fraud detection data
1.4 Sensitive Personal Data:
We minimize collection of sensitive personal data. However,
we may collect:
Financial information (upi id for cashback payouts)
We do NOT collect:
Profile Picture
Biometric data
Health information
Sexual orientation
Political opinions
Religious beliefs
Caste or tribe information
# 2. HOW WE USE YOUR INFORMATION
2.1 Primary Purposes:
a) Service Delivery:
To create and manage your account
To track your cashback transactions
To calculate and credit cashback to your account
To process cashback withdrawal/payment requests
To send transaction confirmations and updates
To provide customer support
b) Cashback Tracking:
To generate unique affiliate tracking links
To match your clicks with purchases at partner stores
To verify transactions with affiliate networks
To calculate cashback amounts
To maintain your cashback wallet balance
c) Communication:
To send cashback status updates
To notify about new deals and offers
To send payment confirmations
To respond to your inquiries
To send important service announcements
2.2 Secondary Purposes:
a) Improvement and Analytics:
To analyze usage patterns and improve our Services
To conduct internal research and analytics
To test new features
To fix bugs and technical issues
To optimize user experience
b) Marketing (with your consent):
To send promotional offers and deals
To personalize deal recommendations
To show relevant cashback offers
To send newsletters
To run referral programs
c) Security and Fraud Prevention:
To detect and prevent fraudulent transactions
To prevent abuse of cashback system
To verify user identity
To protect against unauthorized access
To enforce our Terms and Conditions
d) Legal Compliance:
To comply with applicable laws and regulations
To respond to legal processes
To cooperate with law enforcement
To enforce our legal rights
Tax reporting and compliance
# 3. HOW WE SHARE YOUR INFORMATION
3.1 We may share your information with:
a) Affiliate Networks and Partner Stores:
We share click and transaction data with affiliate networks (such as Cuelinks, Admitad, vCommission, and similar networks) to track your purchases and earn commissions that fund your cashback.
This data typically includes: click ID, transaction amount, product category, and order ID.
We do NOT share your name, email, or bank details with affiliate networks unless necessary for dispute resolution.
b) Payment Processors:
To process cashback payments to you
We share necessary financial details (bank account/UPI) with our payment processing partners
c) Analytics Providers:
Other analytics tools for service improvement
Data shared is typically aggregated and anonymized
d) Service Providers:
Cloud hosting providers (e.g., AWS, Google Cloud, Vercel )
Email service providers (for sending notifications)
Customer support tools
e) Legal Authorities:
When required by law, court order, or government request
To protect our rights, privacy, safety, or property
In connection with legal proceedings
f) Business Transfers:
In case of merger, acquisition, or sale of assets
Your data may be transferred to the new entity
You will be notified before your data is transferred
3.2 We do NOT:
Sell your personal data to third parties
Share your data with third parties for their own marketing purposes without your explicit consent
Share your bank details with anyone except payment processors for cashback payouts
Provide your personal information to competitor cashback platforms
# 4. COOKIES AND TRACKING TECHNOLOGIES
4.1 Types of Cookies We Use:
a) Essential Cookies:
Required for the Platform to function
Session management and authentication
Cannot be disabled
b) Affiliate Tracking Cookies:
CRITICAL for cashback tracking
When you click a cashback link, a cookie is placed on your device
This cookie tracks your purchase at the partner store
Without this cookie, cashback CANNOT be tracked
Cookie duration varies by partner (typically 24 hours to 30 days)
c) Analytics Cookies:
Help us understand how users interact with our Platform
Can be disabled in your browser settings
d) Preference Cookies:
Remember your settings and preferences
Language, currency, notification preferences
e) Marketing Cookies:
Track effectiveness of marketing campaigns
Can be disabled with your consent settings
4.2 Third-Party Cookies:
Our Platform may contain cookies from:
Google (Analytics, Ads)
Facebook (Pixel)
Affiliate networks (tracking cookies)
Partner stores (during redirect)
4.3 Managing Cookies:
You can manage cookies through:
Browser settings (Chrome, Firefox, Safari, etc.)
Our cookie consent banner
Opting out of analytics at tools.google.com/dlpage/gaoptout
Note: Disabling affiliate tracking cookies will prevent cashback from being tracked. We are not responsible for untracked cashback due to disabled cookies.
# 5. DATA STORAGE AND SECURITY
5.1 Storage:
Your data is stored on secure servers located in Singapore
We use reputable cloud service providers
Data is stored for as long as your account is active plus 5 years after account deletion (for legal/tax compliance)
5.2 Security Measures:
Encryption of data in transit (SSL/TLS)
Encryption of sensitive data at rest (AES-256)
Password hashing (bcrypt)
Access controls and authentication
Regular security audits
Firewall protection
DDoS protection
Regular data backups
Employee access restrictions
Incident response procedures
5.3 Data Breach Notification:
In the event of a data breach affecting your personal information, we will notify you within 72 hours
We will also notify the relevant authorities as required by law (CERT-In)
We will take immediate steps to contain and remediate the breach
# 6. YOUR RIGHTS
6.1 Under Indian Law (Digital Personal Data Protection Act, 2023):
You have the right to:
a) Access your personal data held by us
b) Correct inaccurate or incomplete data
c) Delete your personal data (Right to Erasure)
d) Withdraw consent for data processing
e) Nominate a person to exercise your rights in case of death or incapacity
f) Grievance redressal
6.2 Under GDPR (for EU Users):
If applicable, you have the right to:
a) Access your data
b) Rectification of data
c) Erasure ("Right to be Forgotten")
d) Restrict processing
e) Data portability
f) Object to processing
g) Not be subject to automated decision-making
6.3 How to Exercise Your Rights:
Contact us at:
Email: support@fareback.in
Subject line: "Data Rights Request - [Your Request Type]"
We will respond within 30 days of receiving your request.
# 7. DATA RETENTION
7.1 Active Accounts:
We retain your data as long as your account is active
Transaction data is retained for 5 years (tax compliance)
7.2 Deleted Accounts:
Personal data is deleted within 90 days of account deletion request
Some data may be retained for legal compliance (up to 5 years for financial records)
Anonymized data may be retained indefinitely for analytics
7.3 Specific Retention Periods:
| Data Type | Retention Period | |------------------------|----------------------------------| | Account information | Until account deletion + 90 days | | Transaction records | 5 years from transaction | | Financial records | 8 years (as per tax laws) | | Communication records | 3 years | | Cookie data | Up to 2 years | | Analytics data | 26 months (anonymized) | | Support tickets | 3 years after resolution |
# 8. CHILDREN'S PRIVACY
8.1 Our Services are NOT intended for individuals under the age of 18 years.
8.2 We do not knowingly collect personal information from children under 18.
8.3 If we become aware that we have collected data from a child under 18, we will delete it immediately.
8.4 If you are a parent/guardian and believe your child has provided personal information to us, please contact us at support@fareback.in.
# 9. THIRD-PARTY LINKS AND SERVICES
9.1 Our Platform contains links to third-party websites (partner stores like Flipkart, Myntra, Ajio, Amazon, etc.)
9.2 When you click on a cashback link and are redirected to a partner store, that store's privacy policy governs the collection and use of your data on their platform.
9.3 We are NOT responsible for the privacy practices of third-party websites.
9.4 We encourage you to read the privacy policies of every website you visit.
9.5 We do NOT have access to or control over cookies or tracking technologies used by partner stores.
# 10. CHANGES TO THIS PRIVACY POLICY
10.1 We may update this Privacy Policy from time to time.
10.2 We will notify you of material changes by:
Email notification
Prominent notice on our Platform
Push notification (if applicable)
10.3 The "Last Updated" date at the top indicates the most recent revision.
10.4 Continued use of our Services after changes constitutes acceptance of the updated Privacy Policy.
# 11. GRIEVANCE OFFICER
In accordance with the Information Technology Act, 2000
and rules made thereunder, the Grievance Officer for the
purpose of this Privacy Policy is:
Name: Lakshya Khatri
Designation: Grievance Officer
Company: FareBack
Email: support@fareback.in / lkkhatri0704@gmail.com
The Grievance Officer shall address your concerns within 30 days of receiving your complaint.
# 12. CONTACT US
For any questions, concerns, or requests regarding this
Privacy Policy, please contact us:
FareBack
Email: admin@fareback.in / lkkhatri0704@gmail.com
Website: https://www.fareback.in
# 13. CONSENT
By using our Platform and Services, you consent to:
The collection and use of your information as described in this Privacy Policy
The use of cookies and tracking technologies
The transfer of your data to affiliate networks for cashback tracking
Receiving communications from us regarding your account and transactions
You may withdraw your consent at any time by:
Contacting us at support@fareback.in
Deleting your account through account settings
Updating your communication preferences
Note: Withdrawal of consent may result in inability to provide certain Services, including cashback tracking and payments.